Blog Post 5

Define online marketing and discuss how it differs from traditional marketing.

Online marketing is completely different from traditional marketing because of the way they approach their target audiences and advertising strategies. For an example, online marketing now consists of engaging the user and then letting the user do the promoting for you. With traditional marketing it is all up to the message that is presented and what outlet of marketing it is presented. Now the user is in control, which makes it a lot cheaper for businesses. Another financial aspect with advertising is that now you can click through advertisements after a certain amount of seconds where as with traditional marketing you could display all 30 seconds or minute of your ad without the message getting interrupted. Then you would need to decide on if depending on the users is worth it for your brand or company or playing it safe with traditional marketing.

            In terms of social networking, this is a vast and new way to spread your message that companies didn’t have the privilege of in the past. Social networking has now been exploited as a new medium of promoting consumers and customers to use that viral word of mouth. People can now retweet and share items, which can change how companies or brands handle promotional items with their marketing. Normally, with traditional marketing the radio or television would pop in with a promotional deal of only acting on the product within that unlimited amount of time. Now with online marketing people can do the retweeting or sharing and reach way more people than you would’ve with traditional marketing tools.

Defending Girl Talk

Starting the basics, fair use is the reproduction of copyright material for different, circumstantial purposes without having to pay a fee. If you really look at mashups, there is a strong defense for the clarification of fair use with this music.  One major aspect that comes into play with defending Girl Talk is that it hasn't undermined the sale of the music productions he uses. For an example, people who buy Girl Talk concert tickets aren't normally the ones who are running after oldies songs because they were incorporated in the music. People are there to see Girl Talk play his mashups and act out like he does in the concerts.

However, this is where the defense of the Girl Talk case really comes in, which is transformative use. The first main defense of this is that Girl Talk is using something new and different to the work. The documentary talked about how other songs, and some very famous, have used the same beats and just put a little tweak of a spin on it throughout several years and decades. Even though there may be the same notes from a piece he is the one that is mashing up the beats together to make a song. This then makes it new and different fitting the fourth part of fair use.

I understand that the courts and lawmakers wanted to leave the definition open to a similar standpoint of freedom of speech but is this actual vagueness limiting us more that it should? It appears that with this new wave of technology and the digital age that the courts tend to shut down under the big conglomerate media corporations that go after the money of those who apparently committed a crime. This is limiting the creativity of artists and at some point, hopefully in the near future, will be redefined to help creativity get the upper hand back.

Interactivity for Internet Communication

http://www.strategy-business.com/blog/How-Interactive-Media-Can-Scramble-Your-Brain?gko=d4c68

Check out my article above to understand interactivity:

Interactivity is extending media to the user's attention, so essentially that means getting their involvement. The reasons this relates to Internet Communication is because this article focuses on how many college students specifically multitask on multiple sources of media, even at the same time. This shows how our culture is evolving and how multitasking is even shifting with this new wave of interactivity. This quote from the article states, "The research clearly indicates that such media multitasking impedes the ability to focus on relevant information, or more simply, to pay attention. For example, if you watch a television show running a “headline tracker” across the bottom of the screen, you are less likely to retain information from either the main program or the crawl." This shows that when just looking on the usage, the users are on the sites or social media clicking away and showing that single user interaction that we mentioned in our discussion the other day. Interactivity is becoming not just the only one site and then shifting to another site usage, it is how the people are interacting on multiple sites. For website users, this means they really need to compete with keeping people on their website because users are on multiple sites at the same time. So using focus groups or asking people who on the site, what they like or need to change can lead to evolving with the user themselves. There is a number of factors that can help with boosting the website's interactivity such as color combinations and including buttons for people to go to a section. These all work for interactivity because they are keeping these users on your site instead of on the others they may be multitasking away on. You don't want your website to be the one that is exited out of first. 

blog assignment 2

Which one of the network laws do you most agree with and why?

I agree with Sarnoff's law because of the value of the network increases linearly with the number of people of it total. For an example, Facebook started out as just a network and more people from different parts of the world expanded into using it and now its value increased monetarily as well as into new markets such as stock. Also for TV/radio value, the more people watching or listening the show, the value of the show increases because the show is exposed to more people getting the message across more. Then ratings can also translate into monetary value because they have more people watching that specific network and viewers buy fan gear supporting the show making it valuable. Another outlook is advertising within so it applies to that monetary side, but like on American Idol, Coke gets its name out there in this show and people will become interested in Coke and now there is a value for shows that have that appeal.

How do you think people will get their information in five years from now?

I think google glass will be the future because our information will be out of our hands and moved over with barely a finger touch. In five years, I think this concept will be perfected and we won't have to use our hands. This will also allow for us to block out emotions if we are at that funeral, like mentioned in the Ted Talk. We expect more from technology than from each other. I think this will translate into the lack of social skills for us with the use of google glass. People will not be focused in on the conversation they are having and instead looking at the glass piece in front of them. You could probably tell when they were looking at this as well which will not make conversation something people want to do.

Social Media Documentary

1. Using examples from the documentary to explain these terms:

Engagement- The Hunger Games website giving virtual prizes for the biggest fans.

Interaction- When the group of teens picked the guy's profile picture and many different people liked and saw it.

Reach- When The Hunger Games fan girl tweeted to the stars of the movie, so many other people saw her tweets and exposed them to those actors/movie.

Target- The rainbow oreo targeting people who support gay marriage after the Supreme Court ruling.

2. Explain what liking someone's post means to you?

Liking someone's post means that I agree with whatever the subject they are posting about. Whether it is an article or a profile picture I agree with their way of presenting themselves or opinions that are being brought to the table.

3. Does knowing others like what you like influence you and explain?

I think it makes myself feel more confident knowing my opinion or post is supported. It's nice to know that people actually agree with what you're saying. I also think when it comes to picture the more likes you have the better you feel about how you look in that picture.

4.  Explain the concept of the influencer?

The influencer is there to show the power they have created over the internet. It's weird because this power now a days is stretching into being known in the real world. For an example, the people who are influencers over Vine are now being distinguished in public. The influencer has gained power by getting all these likes and followers who like to see what they do or say.

5.  Explain the marketing Oreo along with a current issue helped the sale of the Oreo?

They took the gay marriage issue and turned it into that product by displaying the colors of the rainbow flag. People who liked gay marriage and supported it liked the rainbow Oreo and more and more people were reached.

6. How do companies use social media to advertise?

They use the people, some of them have millions of likes, to use their products so they are exposed to a number of people. Then people gain interests in these products and so on.

7. How are marketers using social media to build "brand trust?"

They are allowing customers and interested buyers to interact with the values of their business and what they're founded on. They also have started to realize people can look up there business on social networking sites instead of search engines to find out more about them.

8.  How do celebrities use social media to advertise?

They know what you like by your likes and can go after the endorsement of these products because of that target audience they found.

9. What is Corporate Scholarship?

A company goes after an upcoming stars online profiles and gives them products. Basically, making a walking billboard out of the talent.

10. Are marketers being transparent or invisible when using technology as described in the documentary?

I think transparent to a degree because they are getting the viewers to sell it. So even though there is planning behind it, the viewers are the ones that spread it.

11. How is The Hunger Games plot a lot like advertising using social media?

I feel like its similar to creating the alliances, if you don't you'll get killed. Also, they are the gamemakers, like in the Hunger Games of the districts or brands. The area is the internet and they have to get people to like you (brand.)

Alpha Delta Pi