Interactivity for Internet Communication

http://www.strategy-business.com/blog/How-Interactive-Media-Can-Scramble-Your-Brain?gko=d4c68

Check out my article above to understand interactivity:

Interactivity is extending media to the user's attention, so essentially that means getting their involvement. The reasons this relates to Internet Communication is because this article focuses on how many college students specifically multitask on multiple sources of media, even at the same time. This shows how our culture is evolving and how multitasking is even shifting with this new wave of interactivity. This quote from the article states, "The research clearly indicates that such media multitasking impedes the ability to focus on relevant information, or more simply, to pay attention. For example, if you watch a television show running a “headline tracker” across the bottom of the screen, you are less likely to retain information from either the main program or the crawl." This shows that when just looking on the usage, the users are on the sites or social media clicking away and showing that single user interaction that we mentioned in our discussion the other day. Interactivity is becoming not just the only one site and then shifting to another site usage, it is how the people are interacting on multiple sites. For website users, this means they really need to compete with keeping people on their website because users are on multiple sites at the same time. So using focus groups or asking people who on the site, what they like or need to change can lead to evolving with the user themselves. There is a number of factors that can help with boosting the website's interactivity such as color combinations and including buttons for people to go to a section. These all work for interactivity because they are keeping these users on your site instead of on the others they may be multitasking away on. You don't want your website to be the one that is exited out of first. 

blog assignment 2

Which one of the network laws do you most agree with and why?

I agree with Sarnoff's law because of the value of the network increases linearly with the number of people of it total. For an example, Facebook started out as just a network and more people from different parts of the world expanded into using it and now its value increased monetarily as well as into new markets such as stock. Also for TV/radio value, the more people watching or listening the show, the value of the show increases because the show is exposed to more people getting the message across more. Then ratings can also translate into monetary value because they have more people watching that specific network and viewers buy fan gear supporting the show making it valuable. Another outlook is advertising within so it applies to that monetary side, but like on American Idol, Coke gets its name out there in this show and people will become interested in Coke and now there is a value for shows that have that appeal.

How do you think people will get their information in five years from now?

I think google glass will be the future because our information will be out of our hands and moved over with barely a finger touch. In five years, I think this concept will be perfected and we won't have to use our hands. This will also allow for us to block out emotions if we are at that funeral, like mentioned in the Ted Talk. We expect more from technology than from each other. I think this will translate into the lack of social skills for us with the use of google glass. People will not be focused in on the conversation they are having and instead looking at the glass piece in front of them. You could probably tell when they were looking at this as well which will not make conversation something people want to do.