Interactivity for Internet Communication

http://www.strategy-business.com/blog/How-Interactive-Media-Can-Scramble-Your-Brain?gko=d4c68

Check out my article above to understand interactivity:

Interactivity is extending media to the user's attention, so essentially that means getting their involvement. The reasons this relates to Internet Communication is because this article focuses on how many college students specifically multitask on multiple sources of media, even at the same time. This shows how our culture is evolving and how multitasking is even shifting with this new wave of interactivity. This quote from the article states, "The research clearly indicates that such media multitasking impedes the ability to focus on relevant information, or more simply, to pay attention. For example, if you watch a television show running a “headline tracker” across the bottom of the screen, you are less likely to retain information from either the main program or the crawl." This shows that when just looking on the usage, the users are on the sites or social media clicking away and showing that single user interaction that we mentioned in our discussion the other day. Interactivity is becoming not just the only one site and then shifting to another site usage, it is how the people are interacting on multiple sites. For website users, this means they really need to compete with keeping people on their website because users are on multiple sites at the same time. So using focus groups or asking people who on the site, what they like or need to change can lead to evolving with the user themselves. There is a number of factors that can help with boosting the website's interactivity such as color combinations and including buttons for people to go to a section. These all work for interactivity because they are keeping these users on your site instead of on the others they may be multitasking away on. You don't want your website to be the one that is exited out of first.