Online marketing is completely different from
traditional marketing because of the way they approach their target audiences
and advertising strategies. For an example, online marketing now consists
of engaging the user and then letting the user do the promoting for you. With
traditional marketing it is all up to the message that is presented and what
outlet of marketing it is presented. Now the user is in control, which makes it
a lot cheaper for businesses. Another financial aspect with advertising is that
now you can click through advertisements after a certain amount of seconds where
as with traditional marketing you could display all 30 seconds or minute of
your ad without the message getting interrupted. Then you would need to
decide on if depending on the users is worth it for your brand or company or
playing it safe with traditional marketing.
In
terms of social networking, this is a vast and new way to spread your message
that companies didn’t have the privilege of in the past. Social networking has
now been exploited as a new medium of promoting consumers and customers to use
that viral word of mouth. People can now retweet and share items, which can
change how companies or brands handle promotional items with their marketing.
Normally, with traditional marketing the radio or television would pop in with
a promotional deal of only acting on the product within that unlimited amount
of time. Now with online marketing people can do the retweeting or sharing and
reach way more people than you would’ve with traditional marketing tools.
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