Social Media Documentary

1. Using examples from the documentary to explain these terms:

Engagement- The Hunger Games website giving virtual prizes for the biggest fans.

Interaction- When the group of teens picked the guy's profile picture and many different people liked and saw it.

Reach- When The Hunger Games fan girl tweeted to the stars of the movie, so many other people saw her tweets and exposed them to those actors/movie.

Target- The rainbow oreo targeting people who support gay marriage after the Supreme Court ruling.

2. Explain what liking someone's post means to you?

Liking someone's post means that I agree with whatever the subject they are posting about. Whether it is an article or a profile picture I agree with their way of presenting themselves or opinions that are being brought to the table.

3. Does knowing others like what you like influence you and explain?

I think it makes myself feel more confident knowing my opinion or post is supported. It's nice to know that people actually agree with what you're saying. I also think when it comes to picture the more likes you have the better you feel about how you look in that picture.

4.  Explain the concept of the influencer?

The influencer is there to show the power they have created over the internet. It's weird because this power now a days is stretching into being known in the real world. For an example, the people who are influencers over Vine are now being distinguished in public. The influencer has gained power by getting all these likes and followers who like to see what they do or say.

5.  Explain the marketing Oreo along with a current issue helped the sale of the Oreo?

They took the gay marriage issue and turned it into that product by displaying the colors of the rainbow flag. People who liked gay marriage and supported it liked the rainbow Oreo and more and more people were reached.

6. How do companies use social media to advertise?

They use the people, some of them have millions of likes, to use their products so they are exposed to a number of people. Then people gain interests in these products and so on.

7. How are marketers using social media to build "brand trust?"

They are allowing customers and interested buyers to interact with the values of their business and what they're founded on. They also have started to realize people can look up there business on social networking sites instead of search engines to find out more about them.

8.  How do celebrities use social media to advertise?

They know what you like by your likes and can go after the endorsement of these products because of that target audience they found.

9. What is Corporate Scholarship?

A company goes after an upcoming stars online profiles and gives them products. Basically, making a walking billboard out of the talent.

10. Are marketers being transparent or invisible when using technology as described in the documentary?

I think transparent to a degree because they are getting the viewers to sell it. So even though there is planning behind it, the viewers are the ones that spread it.

11. How is The Hunger Games plot a lot like advertising using social media?

I feel like its similar to creating the alliances, if you don't you'll get killed. Also, they are the gamemakers, like in the Hunger Games of the districts or brands. The area is the internet and they have to get people to like you (brand.)